Our Team

Samantha Reynolds,
Founder and President

Samantha Reynolds

I help great people tell great stories. I also talk on the phone a lot and write ideas on scraps of paper when stopped at red lights.

Favourite book
A Heartbreaking Work of Staggering Genius by Dave Eggers

Six-word memoir
Tried hard to savour the details.


      • Named one of British Columbia’s “Top 40 under 40” in 2005.
      • Under Samantha’s leadership, Echo has produced over 300 corporate and personal stories since 1999.
      • Speaks across North America to executives and high-net worth individuals about how to use authentic storytelling to engage customers, employees and millennials.
      • Her personal blog, www.bentlily.com, was featured in O Magazine in 2012.

Recent posts
“#Whatwillyousay Mother’s Day Video: The Backstory”
“How to Raise Kids Who Share Your Values”
“Why Authenticity is the Holy Grail for Your Brand”
“Empathy and Human Interaction” at Creative Mornings Vancouver 2015

Recent appearances

Deepest fear
Getting to the end of my life and realizing I was never quite myself.